Food & drinks
ZESTA
Smoothies
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The concept
A fruity loader, three flying cups, a cup crashing onto the manifesto, stickers to move around and three flavours staged on coloured smoke.
Fictional brand, created for the portfolio.
Ideal for
Loud young food brands: smoothies, snacks, drinks.
Key interactions
- 01Random-colour fruity loader, flying cups
- 02A cup crashes onto the manifesto and splashes
- 03Movable stickers, three flavours on coloured smoke
Designed for the phone first.
More than half of visits happen on mobile: every site is designed for the thumb, then scaled up for desktop.
